If you are looking for how to advertise your horse for sale, then check out this quick guide on where to place your listing.

You can use online, and offline publications and social platforms to advertise your horse or pony. Each offers multiple benefits, however, you should be mindful in some instances, there are drawbacks too.

It is recommended to use a variety of options, for example, list on a classifieds website, local print and word of mouth.

Here are some options to consider:

1. Online horse marketplaces: Websites such as Everything Horse Classifieds are specifically designed for buying and selling horses. The platform provides a place to advertise your horse to a wide audience of potential buyers. You can upload up to 15 images, a video and website link for free. Listings last up to 30 days and the website marketing team with promote your listing with their subscribers and where possible, on social media channels.
2. Social media platforms: Utilise social media platforms like Instagram, and Twitter to promote your horse. Using an online marketplace to place your listing (point no.1) and then use the share options and personalise your message for each platform. Beware on Facebook, you will violate the community guidelines by trying to use the platform to sell an animal. Instagram will allow you to share a story with a live link.
3. Equestrian forums: Participate in equestrian forums and online communities, where you can post advertisements in dedicated sections for horse sales. Be careful not to violate the community guidelines, if in doubt ask a moderator for help.
4. Local equestrian print publications: Look for local equestrian magazines or newspapers in your area that feature classified ads for horses. These publications are often distributed at feed stores, tack shops, and equestrian events. Often these will charge for placing a listing, so be mindful of this. Pricing various across publications and the ad may take a little while to be distributed.
5. Equestrian events and shows: Attend horse shows, competitions, and events in your region, and bring flyers or business cards with information about your horse. Many horse enthusiasts and potential buyers gather at these events, providing an opportunity to network and promote your horse. Again, be mindful not to get in trouble – it’s prudent to ask event organisers if this is ok before you begin.
6. Word-of-mouth and networking: Spread the word among your equestrian contacts, trainers, stable managers, and friends. They may know someone who is looking for a horse or can help you connect with potential buyers.

Remember to include high-quality photos and videos of your horse, along with a detailed description highlighting its breed, age, training level, temperament, health records, and any notable achievements. Providing transparent and accurate information will attract genuine buyers and ensure a smoother sales process.

For more information on what to include in your advertisement click here.